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CM Boutique Storefront
Tegethoffstrasse 3, Vienna
1966
Looking at the CM Boutique today feels like a time travel into the world of Pop-Art.
The one-room sales location is meticulously planned by Hans Hollein. In this room,
the plastic-world aesthetics of the 1960s is frozen for todays visitors. Similar to the
Candle Shop Reti (1964), the storefront is designed as a strong sign. It is related
to the urban scale of the road as well as to the close range effect.